Launched in December 2023, Deep Blue exists to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment, including the firm's first vertical of focus: women's sports. Deep Blue will provide agency services including platform development and brand strategy, media investment, brand partnerships, ad campaign and content development, experiential marketing, league and club asset media value analysis and ancillary media / content strategy development, athlete / influencer partnerships, brand and thought leadership communications strategy, analytics and measurement framework development, and beyond. Deep Blue’s team includes media, marketing and advertising practitioners working alongside active and retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging. Correnti will be responsible for the stewardship of client business as well as media and partnership investment strategy while its Athlete Advisory Council offers consultation around strategic insights and conceptual ideation. Look for our work in Q1, and also at the Super Bowl, the Women's Final Four, Cannes Lions and the Paris Olympics.